In order to strive, cosmetic brands need to create packaging that serves customers who always looking for advanced products. They need to grip on top trends of custom cosmetic packaging boxes in 2020.
In the cosmetics packaging market industry, the customers’ buying habit is something that keeps on evolving. As the market has entered modernization, so did the packaging. Hence, in order to strive in tough competition, cosmetic brands need to follow the flow by creating the packaging that serves those customers who always looking for the most advanced products. Here are the top trends of custom cosmetic packaging boxes in 2020.
Vintage Packaging
In this modern lifestyle, customers pay more attention to the typical experiences that bring them back to a simpler time. With the rise of customers’ desire to recreate the bliss of retro experiences in music, video games, movies, and various media forms, the nostalgia-driven enchanted of “the old days” will continue to manifest higher growth in the re-interest in classic experiences.
In the context of custom cosmetics packaging, this simply means that we would see more modern designs based on flamboyant colors and vintage aesthetics. The typography, the color tones, the messaging, the brand image, along with the related dynamics will reach their success by dragging the emotions of young customers.
Sustainable Packaging
In 2020, we would see a bigger demand in the market for sustainable cosmetic packaging boxes. As we have acknowledged, there was the biggest protest about climate change appeared throughout various countries all around the world in 2019. Hence, the millennial and the generations of “Z” endure to grow and developed as greater consumers.
This year, we would find sustainability, recycling and environmental concerns will step on to the center stage. Right from zero-waste packaging modifications to recycling packaging programs such as environmentally friendly packaging are expected to continue growing their popularity.
Smart Packaging
As our technological innovations continue to evolve, we will be seeing even more interactive and multimedia applications for augmented reality. Whether we are talking about the augmented reality, RFID tech, or QR codes, they all are related to the idea of smart custom cosmetic packaging
As our technological innovations continue to progress, expect to see even more interactive and multimedia applications for augmented reality in the packaging design. This is exactly why they named it ‘smart packaging.’
With the rise of the unboxing experience for vintage, unique, and luxury, we would likely continue to see the merging of some packaging materials such as cardboard and paper being combined with digital technologies in amazing ways that we have never seen before.
Wrapping Up
In order to strive, cosmetic brands need to create packaging that serves customers who always looking for advanced products. They need to grip on top trends of custom. custom cosmetic packaging boxes in 2020
In order to win the market, it is important to follow the trends. Yet, cosmetic brands need to implement the most suitable trend that defines their brand identity.
